Social Media Boosted Post Matching Program
Beginning in August, the Alpena DDA is introducing a Social Media Boosted Post Matching Program where the DDA will 50/50 match a merchant’s marketing request of either $25 or $50 on a Boosted Post on Downtown Alpena’s Facebook and Instagram pages for a total of $50 or $100 ($25/$50 from the merchant and $25/$50 from the DDA).
The DDA will match up to $500 in requests in the Summer, Winter and Spring quarters and up to $1000 in requests during the Fall/Holiday season. Please see the chart below for a breakdown of quarters. Any funds not used for matching in one quarter will roll over to the next quarter to allow for more matches. Funds will reset at the end of each fiscal year (Our fiscal year runs July through June.) and would not roll over to the next year if the program is renewed by the DDA Promotions Committee and the DDA Board of Directors.
Official Social Media Boosted Post Matching Request Forms are now open, download your form below. Completed forms can be scanned and emailed to downtownalpenami@gmail.com, or mailed or dropped off to our office at 124 E. Chisholm Street, Alpena, MI 49707.
The DDA will match up to $500 in requests in the Summer, Winter and Spring quarters and up to $1000 in requests during the Fall/Holiday season. Please see the chart below for a breakdown of quarters. Any funds not used for matching in one quarter will roll over to the next quarter to allow for more matches. Funds will reset at the end of each fiscal year (Our fiscal year runs July through June.) and would not roll over to the next year if the program is renewed by the DDA Promotions Committee and the DDA Board of Directors.
Official Social Media Boosted Post Matching Request Forms are now open, download your form below. Completed forms can be scanned and emailed to downtownalpenami@gmail.com, or mailed or dropped off to our office at 124 E. Chisholm Street, Alpena, MI 49707.
Overview of Matching Program Request Periods
Quarter |
Months included |
Request Period Opens |
Request Period Closes |
Summer |
August - September |
8/1/2020 |
9/30/2020 |
Fall/Holiday |
October - December |
10/1/2020 |
12/31/2020 |
Winter |
January - March |
1/1/2021 |
3/31/2021 |
Spring |
April - June |
4/1/2021 |
6/30/2021 |