DOWNTOWN ALPENA
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Social Media Boosted Post Matching Program

Beginning in August, the Alpena DDA is introducing a Social Media Boosted Post Matching Program where the DDA will 50/50 match a merchant’s marketing request of either $25 or $50 on a Boosted Post on Downtown Alpena’s Facebook and Instagram pages for a total of $50 or $100 ($25/$50 from the merchant and $25/$50 from the DDA).

The DDA will match up to $500 in requests in the Summer, Winter and Spring quarters and up to $1000 in requests during the Fall/Holiday season. Please see the chart below for a breakdown of quarters. Any funds not used for matching in one quarter will roll over to the next quarter to allow for more matches. Funds will reset at the end of each fiscal year (Our fiscal year runs July through June.) and would not roll over to the next year if the program is renewed by the DDA Promotions Committee and the DDA Board of Directors.

Official Social Media Boosted Post Matching Request Forms are now open, download your form below. Completed forms can be scanned and emailed to downtownalpenami@gmail.com, or mailed or dropped off to our office at 124 E. Chisholm Street, Alpena, MI 49707.
Submit a Request

Overview of Matching Program Request Periods

Quarter
Months included
Request Period Opens
Request Period Closes
Summer
August - September
8/1/2020
9/30/2020
Fall/Holiday
October - December
10/1/2020
12/31/2020
Winter
January - March
1/1/2021
3/31/2021
Spring
April - June
4/1/2021
6/30/2021

Alpena Downtown Development Authority (DDA)

124 E. Chisholm St.
Alpena, MI  49707
(989) 356-6422
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  • Our Downtown
    • Testimonials
    • Downtown News
  • Plan Your Visit
    • Venues
    • Arts + Culture
    • Food + Drink
    • Shopping >
      • Apparel + Accessories
      • Books
      • Home + Gift
      • Fitness + Outdoor Recreation
      • Specialty Shops
    • Events >
      • Flower Festival
      • Alpena Ice Festival
      • Shades of Fall
  • Grow Your Business
    • Available Properties
    • Grants + Incentives
    • For Merchants
  • DDA Info
    • PROPOSED BOUNDARY EXPANSION
    • Programs + Projects >
      • Alpena Downtown Ambassador Program
      • Downtown Beautification
      • Downtown Dollars
      • Downtown Street Performers
      • Facade Grants
      • Fresh Waves Mural Project
      • Retail Recruitment Grant
      • Social District
      • Social Media Boosted Post Matching Program
    • Press
    • Contact Us
  • Parking