Re-Launching of the Downtown Ambassador Program
The Downtown Development Authority is hoping to relaunch a successful Downtown Ambassadors program with local Alpena residents to help encompass and highlight fun and exciting things in the Downtown Alpena area. Each participant will post bi-weekly to improve the coverage of Downtown activities and businesses. The participants will be part of the program for three months, and the program will run on a cycle allowing for more people to continue to participate throughout different seasons in Downtown Alpena.
Program Guidelines:
- Each participant must be at least 16 years of age
- Participants must live in Alpena or the surrounding area
- Throughout the duration of their participation in the program, participants must have a public Instagram account
- Participants must be willing to post twice a month for the three-month session that they participate in
- Participants will attend a kickoff session with the Downtown Development Authority and they will have the opportunity to attend a closing session
*If participants post inappropriate content the DDA has the authority to remove the participant from the program and report the post
*If the participant does not attend the kickoff or closing session, they may be unable to participate in program
- Participants must live in Alpena or the surrounding area
- Throughout the duration of their participation in the program, participants must have a public Instagram account
- Participants must be willing to post twice a month for the three-month session that they participate in
- Participants will attend a kickoff session with the Downtown Development Authority and they will have the opportunity to attend a closing session
*If participants post inappropriate content the DDA has the authority to remove the participant from the program and report the post
*If the participant does not attend the kickoff or closing session, they may be unable to participate in program
Program Outline
Participants will post photos about downtown businesses, events, food, locations, or products, but there is also room for creativity! The captions are completely to the discretion of the ambassador within appropriate means. Photos can be pre-planned and posed or they can be candid and shot on-the-go, whatever works best for the participant. There is an option to have themes for the posts if participants would like guidance, but there is also the option to plan and create content completely on their own. Using the #downtownambassador #downtownalpena #ddaalpena #visitalpena #alpenami and other hashtags and tagging @downtownalpenami will be a requirement for the posts so that we are able to find them.
Those that will be a good fit for this program are participants that want to grow their own skill set in content creation for future career and resume goals, those that would like the opportunity to connect and network with local businesses and the community, those that are committed to helping Downtown Alpena to thrive and grow, and those that want to continue to build professional skills and life skills. For participants that are interested, there may be a possibility of doing a Snapchat takeover during their time in the program as well. This program is a great opportunity for participants to get out into their community and take advantage of the creativity they have in this beautiful area.
Those that will be a good fit for this program are participants that want to grow their own skill set in content creation for future career and resume goals, those that would like the opportunity to connect and network with local businesses and the community, those that are committed to helping Downtown Alpena to thrive and grow, and those that want to continue to build professional skills and life skills. For participants that are interested, there may be a possibility of doing a Snapchat takeover during their time in the program as well. This program is a great opportunity for participants to get out into their community and take advantage of the creativity they have in this beautiful area.