DOWNTOWN ALPENA
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winter events

Holiday Downtown Virtual Shopping Night 

During Virtual Shopping Nights, each participating merchant will go live on their own Facebook Page for  fifteen minutes. During their fifteen minutes, merchants may showcase and sell their products and services, give a tour of their store, share a little bit of their story, give demonstrations of a product, or anything else they would like to share. 

This is a great opportunity to do a little Christmas shopping, or plan your own wish list all from the comfort of your own home. 

Dates for 2021 coming soon! 


Bolenz Holiday Parade + Tree Lighting 

The holiday season kicks off each year with the annual Holiday Parade through Downtown Alpena after which begins the tree lighting ceremony in Culligan Plaza . The annual Holiday Parade is always in the evening on the Friday after Thanksgiving and is sponsored by Bolenz Jewelry.
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Small Business Saturday

Small Business Saturday is a national shopping holiday that is celebrated the Saturday after Thanksgiving. Small Business Saturday was created to encourage people to shop local and support small, family owned businesses over corporations when they do their holiday shopping. This holiday season we would like to encourage you to take advantage of Small Business Saturday and support our downtown businesses when you're shopping for gifts.

​Small Business Saturday is November 27th, 2021.

Visit With Santa Downtown

Each year, Santa spends a bit of time in his cottage in Downtown Alpena. He usually visits a few Saturdays between Thanksgiving and Christmas and is aided by his elves, who occasionally bring cookies and hot cocoa to share with the families that visit. 

When we have official dates from Santa and his Head Elf for his 2021 visit, we will post them here in the Fall. 
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Jingle Bell Crawl

The Jingle Bell Crawl is a multi-merchant shopping event held around the holidays in early to mid December. We coordinate and collaborate with our wonderful Downtown Merchants to host this holiday shopping event where each business will have a fun and festive sale, promotion or giveaway. 

Alpena Downtown Development Authority (DDA)

124 E. Chisholm St.
Alpena, MI  49707
(989) 356-6422

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  • Our Downtown
    • Events >
      • Winter
      • Spring
      • Summer
      • Autumn
    • Programs + Projects >
      • Downtown Dollars
      • Downtown Street Performers
      • Facade Grants
      • Fresh Waves Mural Project
      • Social Media Boosted Post Matching Program
    • Support Downtown- COVID 19
    • Available Properties
    • Parking
    • Testimonials
  • Arts + Culture
    • Visual + Culinary Arts
    • Performance Art
    • History + Culture
  • Food + Drink
    • Restaurants + Bars
    • Coffee + Treats
    • Quick Bites
  • Shopping
    • Apparel + Accessories
    • Books
    • Home + Gift
    • Fitness + Outdoor Recreation
    • Specialty Shops
  • Your DDA
    • DDA Info
    • Meet the Team
    • Press
    • Contact Us