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It's the most magical time of the year in Downtown Alpena. Twinkling lights, festive shop windows, the tree in Culligan Plaza, and our historic streets make the perfect backdrop for your holiday season. 
​Plan your visit this holiday season to Northeast Michigan's most charming downtown. 

Holiday Events
Where to shop
Christmas Market
New Year's Eve

 
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Downtown Alpena Holiday Sneak Peek
​Saturday, November 8, 2025 from 11 am- 5 pm

Get ready to kick off the holiday season in Downtown Alpena!  Join us for a festive day of early holiday shopping, special deals, and a sneak peek of all downtown has to offer during the most magical time of the year!
  •  Be the first to browse new holiday merchandise at your favorite downtown shops
  •  Enjoy exclusive in-store specials and promotions
  • Holiday vendors at the Water Street Commons
  •  Sip on holiday-themed drinks at local bars and restaurants
  •  Soak in the festive atmosphere as downtown gears up for the holidays!

​During the event, we will also running a special holiday promotion on Downtown Dollars- gift certificates that can be used at over fifty downtown businesses. Purchase $75 get $25 FREE until we give away $2500 of bonus dollars! Limit $100 bonus dollars per customer. Purchase at Parallel 45 Books & Gifts (106 N 2nd Ave) to take advantage of this one-day only special!

special activities 

11- 2pm: Porch Pot Pop-Up with Doreen Thomas at Glik's. Get your porch pots and place your holiday pre-orders with Classic Designs by Doreen Thomas CF at a special pop-up!

11- 6pm: Briar Hill Bakehouse and Falls Creek @ the Water Street Commons Grand Opening. Kick off the holiday season at the commons by welcoming our newest vendor selling baked goods, wreaths, festive decor, and more.

12- 4pm: Grand Reopening & 1 Year Anniversary of Elevate Salon (311 W Chisholm St). Offering retail discounts, new client specials, giveaways, and gift bags to the first 20 visitors!

1- 3pm: Cookie Decorating Class with Cookies by Hannah at PIF Cider. Tickets & info here.

3- 5pm: Holiday-Themed Card Printing Workshop with Poppy Cornelius at PIF Cider. Tickets & info here. 

participating businesses & specials

• Colburn Outfitters- 25% men and women's sweaters, 25% off select cozy warm jackets
• Bolenz Jewelry- Preview their 2025 Christmas Holiday Collection Look Book and preview all new holiday merchandise! Register to win a Shinola 12 Hour Leather Tote (value $595). Giveaway November 29th.
• Myers Fashions Etc- In-store specials, winter coat trade-in sale, refreshments and holiday fun
• Denali Rose Boutique
• Traveling Ladders
• Parallel 45 Books & Gifts
• Classic Designs by Doreen Thomas CF
• Rusty Petunias Marketplace
• Glik's
• PIF Cider
• The Black Sheep
• Cabin Creek Coffee
• Sweet Baby James
• Local Basket Case
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Kick off the holiday season in Downtown Alpena with a weekend full of local traditions, holiday markets, and small-town holiday vibes.


Friday, November 28, 2025 

11- 6 pm: Opening Weekend at Water Street Commons. Shop new vendors at the holiday market at the Water Street Commons- Briar Hill Bakehouse, Falls Creek Produce & Flowers, The Art Nook, Choucas Hats, Knaebe's, and Birch Hill Grocery. Located on the corner of 2nd & Water St.

11- 6 pm: 8th Annual Falls Creek Holiday Market. Our annual outdoor Holiday Market in Downtown Alpena will be at its new location over 2 days: Black Friday and Small Business Saturday! This will be our largest release of holiday inventory. A magical market with all your holiday decor & goodies by Falls Creek + Briar Hill Bakehouse. Join us and the other lovely shops at the Water Street Commons. We will see you there - bring your holiday cheer! Preorder here: https://www.fallscreekmi.com/holiday

4- 7 pm: Join Wolverine State Credit Union for their Holiday Parade Watch Party! The Bolenz Holiday Parade will begin at 5:30pm. We will gather at our Chisholm branch at 4pm with Truck Your Pizza food truck, music by DJ Cliff, a warming tent with tables/seating and bleachers for parade watching. The cold doesn't scare us. We will have heaters and fires for warming up.

5 pm: BAC Holiday Parade Tailgate
Bay Athletic Club is hosting their first-ever Holiday Parade Tailgate in the parking lot of their new downtown location (200 W Chisholm St)! Enjoy hot cocoa, warm cider, and donuts while we gather as a community to celebrate the season and watch the parade together. Bring your family, your friends, and your holiday spirit. All are welcome!

5:30 pm: Bolenz Jewelry Holiday Parade – Watch the streets of downtown come alive with lights, music, and holiday spirit as part of this beloved holiday tradition. The parade is staged in the County Annex building parking lot at the corner of Chisholm and Ninth Street. The parade route begins by turning left onto Chisholm, then continues left onto Second Avenue, right onto Water Street, and ends in the parking lot behind City Hall.

Tree Lighting Ceremony – The tree in Culligan Plaza (corner of 2nd & Chisholm St) will be lit up to mark the beginning of the holiday season. The ceremony starts shortly after the holiday parade finishes.
Learn More & Float Information

Saturday, November 29, 2025

10-2 pm: Mistletoe Market in Culligan Plaza. Join Classic Designs by Doreen Thomas CF with special guests Wind Dancer Farm & Studios and Cosmic Corn for their annual market to get your porch pots, wreaths, and garland!
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11- 6 pm: Opening Weekend at Water Street Commons. Shop new vendors at the holiday market at the Water Street Commons- Briar Hill Bakehouse, Falls Creek Produce & Flowers, The Art Nook, Choucas Hats, Knaebe's, and Birch Hill Grocery. Located on the corner of 2nd & Water St.

​11- 6 pm: 8th Annual Falls Creek Holiday Market. Our annual outdoor Holiday Market in Downtown Alpena will be at its new location over 2 days: Black Friday and Small Business Saturday! This will be our largest release of holiday inventory. A magical market with all your holiday decor & goodies by Falls Creek + Briar Hill Bakehouse. Join us and the other lovely shops at the Water Street Commons. We will see you there - bring your holiday cheer! Preorder here: https://www.fallscreekmi.com/holiday
 

Holiday Shopping in Downtown Alpena 

Twinkling lights, festive window displays, and the nostalgic charm of our historic streets create the perfect setting for a festive shopping experience.
Our vibrant downtown is home to over thirty locally owned shops and boutiques offering unique gifts you won’t find anywhere else — from handcrafted goods and locally made art to cozy apparel, home décor, gourmet treats, and more. Whether you're checking off your holiday list or simply enjoying the spirit of the season, every purchase you make supports our neighbors, strengthens our local economy, and helps grow our downtown. Learn more about all the shops downtown below!
Apparel & Accessories
Bolenz Jewelry- downtown's jewelry shop, engagement rings, custom designs
Colburn Outfitters- outdoor and lifestyle for men and women, brands like Prana, Royal Robbins, Lole and more
Emery Enterprises- farm, forest, and factory wears including Carhartt, Stormy Kromers, and more
Glik's- on-trend clothing for men and women, brands like Ugg, Free People, and Birkenstock
Local Basket Case- Michigan-made and Alpena themed items
Myers' Fashions- seventy-year staple of downtown selling women's clothing, jewelry, and accessories 
Sweet Baby James- children's clothing store where happy little humans shop, infant to 8T

Art Galleries
Art in the Loft- third floor gallery with rotating exhibits and art for sale
Thunder Bay Arts- artists' cooperative with rotating artwork for sale, including paintings, pottery, jewelry, and more

Bookstores
Bob's Bullpen- new and vintage, comics, graphic novels, movies, games and more
Parallel 45 Books & Gifts- downtown's locally-owned, independent bookstore

Home & Gift
Alpena Furniture- locally-owned furniture store selling mattresses, sofas, tables, and more
Prattscape's Antique & Gift Shop- garden, furniture and home shop with unique antique and new items
The Rabbit Hole- tea, essential oils, artwork, and more unique finds 
Rewildings- products designed to support your journey towards health and wellness 
Rusty Petunias Marketplace- home decor, gifts, and more
Traveling Ladders- home decor, art, small gifts and upscale antiques 

Specialty Shops
Classic Designs by Doreen Thomas CF- full service florist with gifts and decor
Clem's Bait & Tackle- bait, tackle, rods, apparel and other fishing items
Harborside Cycle & Sport- bikes, e-bikes, outdoor gear, and more
Illuminate Wellness- crystals, stones, oils, and all that guides you on your wellness journey
Karma's a Fish- pet store with birds, pets, and fish
Lasting Expressions- floral shop offering arrangements, homewares, gifts, and more 
Noise & Toys- downtown's record store with new and used records
Nostalgia Factory- one-stop shop for items from the 80's-early 2000's
Soaps and Such- handcrafted bath and beauty products made right on-site
Sanctuary Store- maritime books and other Great Lakes gear, plus candles, mugs, bags, and more
Suncatchers- stained glass studio with items for sale and other gifts
Water Street Commons- collaborative with tiny shops and a tasty room
Yarns to Go & Fabric- yarn, quilting fabric, and gifts
Learn More
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Christmas Market
at the Water Street Commons
November & December 2025

Get ready for holiday magic at the Water Street Commons in Downtown Alpena, located at the corner of Water & 2nd Ave.  The commons will be filled with twinkling lights, local vendors, wreaths, garland, and trees for sale, plus allll the cozy vibes of the season.

  • Holiday vendors begin opening November 8, 2025
  • Grand opening the weekend of Thanksgiving
  • All shops open Saturdays 11-6 pm & Sundays 11-4 pm between Thanksgiving & Christmas
Confirmed vendors so far:
Briar Hill Bakehouse
Falls Creek Produce & Flowers
The Art Nook
Birch Hill Grocery
Knaebe’s at Water Street Commons Alpena
Learn More
 

Downtown Alpena New Year's Eve Celebration 
Wednesday, December 31, 2025 | 8 pm- 1 am

​Join us in Downtown Alpena for our second-annual New Year's Eve Celebration, sponsored by HPC Credit Union!  Come to ring in the new year and celebrate new beginnings. New this year- a fireworks display at midnight! 

E
njoy food and drink specials throughout the downtown at restaurants, taprooms and bars. Dance the night away with a lineup of local DJ's  and music in the alleyway. Warm up at our cozy warming stations throughout the parking lot with a Social District drink.

 
As midnight approaches, we will have a spectacular "sunrise" celebration, where downtown will be filled with light to celebrate new beginnings in the year ahead, followed by fireworks at midnight!

​This event is FREE and open to all ages.

sponsored by

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schedule of events coming soon!

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124 E. Chisholm St.
Alpena, MI  49707
(989) 356-6422
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  • Our Downtown
    • Water St Commons
    • Our History
    • Downtown News
    • Business Directory
    • Visit Our Blog
  • Plan Your Visit
    • Things to Do
    • Shopping
    • Food + Drink
    • Events >
      • Day of the Dead
      • Holiday Events
      • Alpena Ice Festival
      • Flower Festival
      • Witches Night Out
    • Arts + Culture
    • Venues
  • Grow Your Business
    • Available Properties
    • Grants + Incentives
    • For Merchants
  • DDA Info
    • BOUNDARY EXPANSION
    • Programs + Projects >
      • Downtown Beautification
      • Downtown Dollars >
        • Downtown Dollars Online
      • Downtown Street Performers
      • Facade Grants
      • Fresh Waves Mural Project
      • Social District
    • Press
    • Contact Us
  • Parking